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Brands - IRiver

Vision
iriver Ltd. gives more satisfaction and pleasure to customers by delivering products born of creative Concepts and innovative ideas.

The Future
Many companies aim to be leaders in the field of technology, but iriver Ltd. looks to a future where the most important goal is to provide products and services that meet customers' needs. iriver Ltd. strives to be a company that produces convenient, people-oriented products, provides outstanding customer services and maintains customer confidence at all costs. 

Three Primary Product Values
:: Innovation - Our primary duty is to produce iriver Ltd. products that revitalize the world. We always try to be two steps ahead when planning, developing, producing and marketing products.
:: Easy Access - We provide fast, convenient interfaces for maximum usability.
:: Best Design - We place the primary worth of a product in its simple design, which gives pleasure in both keeping and using the product.