Brands - Monster
Monster Cable Products, Inc. was founded in 1979 by Noel Lee®, who was then a laser-fusion design engineer™ at Lawrence-Livermore Laboratory™, when hooked up to loudspeakers. From this discovery, he developed aas well as an audiophile and professional drummer. Lee® discovered that wires of different constructions produced varying degrees of audio performance high performance speaker cable, named it Monster Cable, and literally created an industry. The invention of Monster Cable created a new product category that revolutionized® the audio market. Prior to Monster Cable, most stereo systems were wired with ordinary "zip-cord," the same cable used for electrical household and lamp wire. Their inferior construction and cheap materials restricts power, dynamic range and clarity in the lows, mids, and highs.
Lee chose the name "Monster" because it sounded strong and powerful. It became an immediate hit with consumers. In fact, the name Monster Cable is so synonymous with high quality and high performance, customers often assume that any cable they purchase in reputable stores would be Monster even though there are other cable brands.