Technics

Audio is in our DNA.

In re-launching Technics we will be able to call upon nearly five decades of audio experience and bring this DNA into the digital age, delivering innovative digital signal processing technologies wrapped in new design forms.

A sensory experience, not just sounds.

Technics products do not simply produce sounds. They play an important role in the music lover's environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and we guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound. To realise the 'Technics Sound' we have established no fewer than 100 internal rules. These rules not only include numerical performance but design reviews, material selection and communication with audiophiles to establish and maintain the true 'Technics Sound'. This is the culture of Technics under which true excellence will be provided by music lovers, for music lovers.